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B2B Sales

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The power of 'social' in B2B sales!

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  • by Tony J. Hughes
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  • 16 July 2016
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  • 5:30
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Social is not about selling - social is about engaging and listening. It's about how you build your brand.

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In this 5 minute interview by John Smibert, Tony provides us with some wonderful insight into the power of social media in B2B sales.

Tony states that the power of social in B2B is in building a personal brand that you can use to engage more effectively with prospects and customers. He talks about how social is a powerful prospecting medium for ‘listening’ for triggers and leveraging those to engage..

He challenges CEO’s and sales leaders to  “….liberate their salespeople to sell themselves first before they sell the company or their products and services”. And social is key to achieving this.

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\r\n \"article-connect-coffee-chat.jpg\"\r\n 5 min read\r\n
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B2B Sales

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Sales Training’ is a waste of money and time (Part 2)

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We must stop teaching sales people how to ‘push’ buyers, and instead start training and coaching them on how to become highly specialised teachers.

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Graham Hawkins

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\r\n \"article-connect-coffee-chat.jpg\"\r\n 4 min read\r\n
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B2B Sales

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‘Sales Training’ is a waste of time and money (Part 1)

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When you teach sales people how to ‘push’ buyers through a sales playbook you are teaching them how to destroy your business reputation.

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Graham Hawkins

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\r\n \"Mentor\r\n 04:28\r\n \r\n \r\n \r\n
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B2B Sales

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B2B Sales has changed about 180 Degrees!

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B2B sales has now changed so dramatically that it's a "profession" that is barely recognisable to the role that both Tony Hughes and Graham Hawkins began about 30 years ago - respectively.

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Graham Hawkins

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