Social is not about selling - social is about engaging and listening. It's about how you build your brand.
In this 5 minute interview by John Smibert, Tony provides us with some wonderful insight into the power of social media in B2B sales.
Tony states that the power of social in B2B is in building a personal brand that you can use to engage more effectively with prospects and customers. He talks about how social is a powerful prospecting medium for ‘listening’ for triggers and leveraging those to engage..
He challenges CEO’s and sales leaders to “….liberate their salespeople to sell themselves first before they sell the company or their products and services”. And social is key to achieving this.